Member of Product Marketing, Protocols
Anchorage Digital
Marketing & Communications, Product
United States
Posted on Jan 9, 2026
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
We are hiring a product marketer to support our Protocols business line and Ventures arm, shaping how our core protocol innovations and ecosystem investments are understood, adopted, and trusted in the market.
Technical Skills:
- Translate protocol mechanics (e.g., consensus, staking, settlement, interoperability, incentives) into market-ready messaging
- Produce high-quality artifacts such as: protocol overviews and explainers, technical white papers and blogs (or partner closely on them, launch briefs and FAQs, sales and partner enablement materials
Protocol Messaging & Positioning:
- Own the end-to-end narrative for protocol products, including core primitives, upgrades, and roadmap milestones
- Develop clear, differentiated positioning and value propositions for technical and non-technical audiences
Go-to-Market Strategy:
- Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives
- Define target audiences (developers, institutions, partners) and tailor messaging accordingly
Cross-Functional Leadership:
- Act as the voice of the market to Product and Engineering
- Influence roadmap prioritization with customer, partner, and ecosystem insights
- Ensure consistent messaging across docs, website, sales, and external communications
You may be a fit for this role if you have:
- Comfort writing short and long-form content for an institutional audience
- Deep knowledge of crypto
- Experience leading marketing campaigns in a cross-functional environment
- Intellectual curiosity - you search for new client and market insights to inform positioning
- Desire to become an expert in technical product features and influence how they’re differentiated
Although not a requirement, bonus points if:
- You have experience with L1/L2 protocols, staking, settlement, governance, or interoperability
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 600 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.