Senior Campaigns Manager (Developer Marketing)

Circle

Circle

Marketing & Communications, Software Engineering
United States · New York, NY, USA · Remote
Posted on Friday, May 3, 2024

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for:

Circle is seeking a dynamic and experienced Senior Developer Marketing Manager to join our Demand Generation team. The ideal candidate will spearhead demand generation strategies for our Web3 Services products, Circle Infrastructure products, and manage the execution of demand generation tactics for product initiatives. Success of this role depends largely on the ability to effectively collaborate with cross-functional teams, including developer marketing, product marketing, and product teams.

What you'll work on:

  • Drive demand generation for our Web3 Services Products, optimizing strategies to reach and engage our target audience.
  • Create awareness and adoption with developers within our suite of product offerings through campaign efforts.
  • Manage product launches, coordinating with multiple internal teams to ensure a smooth and successful rollout.
  • Collaborate closely with the developer marketing team, product marketing, and product teams to align on strategies and goals.
  • Develop and execute comprehensive marketing plans and campaigns for our product based on our goals & OKRs.
  • Monitor industry trends and competitive landscape to inform marketing strategies.
  • Measure and report the performance of all developer demand generation initiatives and assess them against goals (ROI and KPIs).
  • Foster strong relationships with key stakeholders within the company and in the developer community.

You will aspire to our four core values:

  • Multistakeholder - you have dedication and commitment to our customers, shareholders, employees & families, and local communities.
  • Mindful - you seek to be respectful, an active listener, and pay attention to detail.
  • Driven by Excellence - you are driven by our mission and our passion for customer success, which means you relentlessly pursue excellence, do not tolerate mediocrity, and work intensely to achieve your goals.
  • High Integrity - you seek open and honest communication and hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty, and intolerance.

What you’ll bring to Circle:

  • 7+ years of experience in Developer Marketing or Product Marketing preferred.
  • Expertise in product launches, marketing to developers, and experience in the crypto industry.
  • Proven track record of developing and executing successful product launch plans that lead to adoption at scale.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Exceptional collaboration skills and the ability to credibly engage with cross-functional leaders to drive results.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Ownership and accountability of key projects and product launch adoption.
  • Exceptional interpersonal skills, including strong verbal, listening, and written communication.
  • Demonstrated success navigating complex business environments and driving efficient and effective execution.
  • Experience/familiarity with 6Sense, Seismic, HubSpot, Slack, Apple MacOS, and GSuite preferred.
  • An appetite for work travel.
  • Fluency in oral and written English. Bi-lingual is a plus.

Additional Information:

  • This position is eligible for day-one PERM sponsorship for qualified candidates.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $160,000 - $207,500

Annual Bonus Target: 17.5%

Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

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