Senior Marketing Manager, EMEA
Coinbase
This job is no longer accepting applications
See open jobs at Coinbase.See open jobs similar to "Senior Marketing Manager, EMEA" Blockchain Capital.At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
Ready to #LiveCrypto? Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
We’re looking for an experienced Marketing leader to join our thriving EMEA Marketing team to build Coinbase’s marketing function for the European region. You will be in charge of crafting our product and marketing voices to fit with the European region and to differentiate Coinbase amongst competitors.
You’ll work closely with our teams in EMEA and headquarters, including product, design, support and communications, to execute on new product launches and drive the long-term success of the DACH business.
What you’ll be doing (ie. job duties):
- Lead Coinbase’s marketing strategy for the European region across multiple audiences, partnering closely with both regional business leadership, product and centralized marketing functions
- Be the voice of the customer and a specialist on the European region to drive growth
- Experience localizing GTM product messaging, brand differentiation, marketing content, and external communications
- Execute multiple aspects of marketing (in partnership with central teams) including brand campaigns, CRM, growth marketing campaigns, partnerships and events
- Work cross-functionally with product, design, brand, communications to fuel ongoing product adoption, product launches and local brand efforts
- Measure and report progress against marketing goals
What we look for in you (ie. job requirements):
- Deep understanding of the European region with extensive experience (10 + years) leading and developing bespoke local consumer marketing strategies (bonus is B2B as well)
- Strong understanding of Growth as well as Brand marketing
- Excellent XFN collaborator with experience working in a decentralized team
- Experience collaborating with product, insights, analytics, performance marketing and creative functions
- Experience working with agencies and partner networks
- +5 years of people management experience
- Native speaker of at least one widely spoken European language (ie German/French/Italian/Dutch/Spanish) and fluent english speaker, with superb written and verbal communication skills, and experience presenting to executive teams
- Passionate about Web 3.0 & Marketing
- Self starter that thrives in a fast pace environment
Nice to haves:
- Crypto experience and a knowledge of the UK crypto market
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency, Employee Rights and Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations[at]coinbase.com and let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
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This job is no longer accepting applications
See open jobs at Coinbase.See open jobs similar to "Senior Marketing Manager, EMEA" Blockchain Capital.