This is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).

The compensation range provided is influenced by various factors and represents the initial target range. Our salary offerings are dynamic and we strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain. The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Kraken’s Marketing Technology and CRM Operations team is seeking a Senior Marketing Specialist - MarTech to help support and maintain Kraken’s robust marketing technology stack. Reporting to the Director of Lifecycle Marketing, this role will partner closely with lifecycle marketing, product marketing, and engineering teams to ensure that marketing tools and systems are effectively used and continually improved.

Our team plays a crucial role in enabling client engagement and company growth by facilitating cross-channel communications and implementing scalable tools. We aim to deliver meaningful client experiences through personalization and operational excellence.

The opportunity

• Support day-to-day operations of key MarTech tools, including access management, user support, and basic configuration.

• Assist in maintaining and updating documentation and process playbooks for internal users.

• Collaborate with marketing stakeholders to gather requirements and translate them into platform configurations or tickets.

• Help ensure compliance with established governance practices across marketing tools and channels.

• Work with engineering and analytics partners to support campaign tracking and measurement needs.

• Contribute to QA and troubleshooting efforts related to MarTech platforms and integrations.

• Participate in evaluations of new MarTech tools and assist with onboarding and basic setup as needed.

• Stay informed about marketing best practices and contribute to process improvements.

• Additional duties and responsibilities as assigned

Skills you should HODL

• 3+ years of experience working with Email Service Providers (ESPs) such as Braze, Iterable, or Salesforce Marketing Cloud.

• Hands-on experience with Google Analytics and Tag Manager.

• Experience with customer data platforms like SimonData, Twilio Segment, or Tealium.

• Knowledgeable in SQL and HTML/CSS for campaign support.

• Understanding of digital campaign performance metrics and marketing KPIs.

• Ability to communicate clearly with cross-functional teams.

• Strong organizational and task management skills.

• Interest in crypto and a willingness to grow knowledge of Kraken's products.

#LI-Remote

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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Compensation Range: $96K - $153K