Marketing Lead



Marketing & Communications
Seattle, WA, USA
Posted on Thursday, August 3, 2023
Company Overview
We're on a mission to transform the internet for the better. Our team of innovative hackers, visionary futurists, and passionate nerds is devoted to creating a digital space that's safe, inclusive, and empowers everyone. By developing the world's first zero-knowledge virtual machine, we've laid the groundwork for running arbitrary code as a zero-knowledge proof. Utilizing a ZK Coprocessor to assist or enhance the compute of an on-chain application, we have created a unique package - the RISC Zero ZK Coprocessor, comprised of the zkVM, Bonsai, and ETH Relay. Now, we're ambitiously constructing an entire ecosystem around this groundbreaking technology.
To ensure effective collaboration and seamless communication across our global team, all candidates must be available to overlap with the Pacific Standard Time (PST) zone for at least 3 hours during regular business hours. This requirement is essential for maintaining efficient workflow, participating in team meetings, and facilitating timely responses to customer inquiries and internal requests.
About the Role
As the Marketing Lead, you will be responsible for founding the initial marketing strategy for Risc Zero, while fostering a culture of creativity, agility, and continuous learning. Collaborating closely with our CTO, Product, Growth, and Ops teams, your role will be to align all marketing efforts towards our company's vision, creating a unified roadmap for brand growth and customer engagement.

Key Responsibilities:

  • Strategy Development: Develop and implement a comprehensive marketing strategy for the company that aligns with our overall business goals and growth ambitions.
  • Message Creation: Translate our complex product offerings into clear, compelling marketing messages that resonate with our target audience and distinguish our brand in the market.
  • Marketing Mix Management: Lead all aspects of the marketing mix, including but not limited to digital marketing, event planning, and PR initiatives, ensuring a consistent and cohesive brand presence across all channels.
  • Cross-Functional Collaboration: Work closely with the sales and product teams to align strategies, integrate marketing activities into the sales process, and leverage product developments for growth opportunities.
  • Market Analysis: Regularly analyze market trends and competitors to adjust marketing strategy as needed, ensuring our approach remains effective and relevant.
  • Performance Tracking: Define and track key KPIs to measure the success of marketing activities, making data-driven decisions to optimize campaigns and allocate resources effectively.

Ideal Candidate Qualities:

  • 🔒 Authenticity: Demonstrates ethical leadership, honesty, and transparency in all interactions.
  • 💖 Empathy: Shows understanding and concern for the well-being of team members, demonstrating a humane orientation to leadership.
  • 🌟 Resilience: Demonstrates positivity and resilience in the face of challenges, providing inspiration and motivation to the team.
  • 🌱 Growth Mindset: Encourages continuous learning and personal development within the team, focusing on the human dynamic and the unique needs and strengths of all stakeholders.
  • 🎯 Strategic Thinking: Exhibits the ability to think strategically and act decisively, balancing immediate needs with long-term goals.
  • 🌍 Inclusive Leadership: Champions diversity and inclusion, promoting equitable opportunities and treatment for all team members.
  • 🤝 Collaborative: Excels at breaking down silos and creating a "one team, one roadmap" culture. Has a strong ability to facilitate productive relationships across teams.


  • Proven experience in a leadership role within a marketing team, preferably in a startup environment.
  • Excellent interpersonal and communication skills.
  • Proficiency in digital marketing methodologies and best practices.

What we offer:

  • Competitive salary
  • Leadership Coaching and opportunities for professional growth, learning, and development
  • Remote work options with potential domestic and international travel up to 20% for team ‘onsite’ meetings and conferences
  • Comprehensive health insurance: medical, dental, vision, and HSA
  • Generous company equity
  • Unlimited paid time off
  • A supportive and collaborative work environment
The Marketing Lead role is more than just a leadership position. It's an opportunity to foster a culture of excellence, creativity, and growth within our marketing team. If you're a leader who is as dedicated to people development as you are to building great marketing campaigns, we'd love to hear from you.
Our Commitment to Inclusion:
We are an equal-opportunity employer and value diversity. We do not discriminate. We are committed to creating an inclusive environment for all.