Senior Director of Lifecycle, CRM & Marketing Automation



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Saturday, July 22, 2023

Securitize is a global fintech, Top 50 blockchain company, with a mission to provide investors with access to invest in and trade alternative assets, and for companies to raise capital and offer shareholder's liquidity. Securitize has pioneered a fully digital, regulatory compliant, end-to-end platform for issuing, managing and trading digital asset securities (also known as security tokens), with over 200 businesses and nearly 400,000 investors already connected, and nearly $500 million in current-value digital asset securities issued on the Securitize platform.

We are a well-funded global team made up of top blockchain and financial industry talent based around the world, based in Tel Aviv, Buenos Aires, Tokyo, New York, and San Francisco. We’re backed by leading financial institutions and blockchain investors, including Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, and Coinbase.

As the VP of CRM, you will play a crucial role in managing customer relationships and optimizing conversion rates for Securitize. The ideal candidate should have 8+ years of experience driving customer engagement, loyalty, and lifetime value through effective CRM strategies and initiatives. In addition, you will work hand-in-hand with the Chief Marketing Officer to develop and optimize CRM efforts. If you are a strategic thinker with a strong background in CRM, data-driven marketing, data analysis, and thrive in a dynamic and results-driven environment, we encourage you to apply for this exciting leadership opportunity.


  • Develop and execute a comprehensive CRM strategy to effectively manage customer relationships and drive conversions.
  • Work closely with the Content team to develop engaging and relevant content that resonates with leads and supports conversion efforts.
  • Implement email and notification campaigns to nurture leads and guide them towards conversion.
  • Create and manage a content roadmap that aligns with the customer journey and supports the overall CRM strategy.
  • Drive A/B testing initiatives in collaboration with the CMO to optimize messaging, content, and campaigns for maximum effectiveness.
  • Lead the CRM team, providing guidance and direction to ensure the successful execution of CRM initiatives.
  • Collaborate with cross-functional teams, including marketing, sales, and product, to align CRM efforts with overall business goals and objectives.
  • Oversee the creation of HTML emails, serving as a backstop for quality assurance and providing setup support as needed.
  • Analyze CRM data and metrics to measure campaign performance, identify trends, and make data-driven decisions to optimize strategies.


  • Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
  • Proven experience in customer relationship management, preferably within the fintech industry.
  • Strong understanding of segmentation strategies and data-driven marketing approaches.
  • Experience collaborating with content teams to produce compelling and conversion-focused content.
  • Proficiency in developing and executing email and notification campaigns.
  • Knowledge of A/B testing methodologies and experience partnering leaders for testing initiatives.
  • Strong leadership skills with the ability to guide and motivate teams towards achieving CRM goals.
  • Familiarity with HTML emails and the ability to provide quality assurance and setup support.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
  • Results-oriented mindset with a focus on driving customer engagement and conversion.

Looking for a great company to work for? Join our rapidly growing team and enjoy a number of exciting benefits! As an employee, you'll enjoy:

  • Unlimited Paid Time Off to ensure a healthy work-life balance.
  • A generous Bonus program to reward your hard work and dedication.
  • Company grant options to share in the company's success and growth.
  • The freedom of a Remote work environment, allowing you to work from anywhere while still being part of a dynamic team.
  • Company-paid Professional Development opportunities to help you grow and achieve your career goals.
  • Comprehensive 100% Medical/Dental/Vision Insurance coverage to keep you and your family healthy and happy.
  • A 401 (K) Retirement Plan to help you plan for a secure financial future.

Candidates must be located in one of our main Remote Hub locations: US Based: Miami, FL; New York-Metro; Austin, TX; Los Angeles & Bay Area, CA

Global: Tel Aviv, Israel; Buenos Aires, Argentina; Tokyo, Japan, Madrid, Spain.